Unilever uses variable pay to change managerial focus

This case study examines how a traditional, devolved organisation has used its approach to reward to move from a long-term strategic focus to one which is more flexible and responsive to short-term challenges. Although this case study focuses on the 2,000-strong managerial population in the UK, Unilever's policies for rewarding managers are increasingly being extended down to the most junior jobs in the organisation.

For more details see our review, published in the 'News' section of e-reward.co.uk, 12 October 2004.