Strategic reward at Diageo

Diageo is widely recognised as one of the world's leading consumer goods businesses. Our case study illustrates that reward strategy formulation is very much an evolutionary process. Reward strategy at Diageo has necessarily evolved and been amended as a refined business strategy focused on "delivering high quality growth in premium drinks" and a streamlined product portfolio was developed. New demands on the organisation mean that a new reward strategy had to be evolved to meet them.

For more details see our review, published in the 'News' section of, 20 January 2004.