Involvement, progression and fun drive reward agenda at Lands' End

We learn first hand from the practical experience of a pioneering organisation in the total reward field, Lands' End. This case history offers a unique insight into how this Rutland-based catalogue clothing company has crafted a total reward strategy to achieve organisational results.

The reward policy is based on the idea that staff who are enjoying themselves, who are being supported and developed and who feel fulfilled and respected at work, will provide the best service to customers. Its reward agenda focuses on physical, emotional, intellectual, social, spiritual and occupational rewards that recognise different aspects of the whole person.

Low labour turnover coupled with high scores in employee attitude and customer satisfaction surveys suggest that it has attained these objectives.

For more details see our review, published in the 'News' section of, 19 July 2003.