In a move described as “one of the largest financial services rebranding exercises to take place in the UK in the last ten years”, Aviva has recently implemented a major strategy to bring together the company’s former brands under the “One Aviva” umbrella.
The main focus of this case study, written and researched by e-reward, is My Aviva Reward – which is an “integrated, all-employee reward engagement programme” linked to the corporate rebrand and the company’s wider business strategy.
The My Aviva Reward programme encompasses a range of recognition and engagement strategies based on three central initiatives:
a peer-based recognition scheme
personalised online reward statements.
Our case study also looks at plans for changes to the current pay structure arrangements based on the development of 12 global-level job families. Given that the company identifies communications as the most important factor in the success of the new reward engagement programme, a detailed analysis of the issues involved in the communication of reward across the rebranded organisation is integrated throughout the case study.
Click here to download the contents page.
CASE STUDY: AVIVA
Business background and strategy
Pay and grading background – a quick glance
Reward engagement strategy
Communicating My Aviva Reward
Spotlight on recognition
Online reward statements
Collaborating with external parties
Shaping future reward
A final word
LIST OF BOXES
My Aviva Reward web sites
Role for “self-service” HR communications
LIST OF DOCUMENT EXTRACTS
A Guide to Spotlight
My Aviva flex card
Personal reward statements