Join your industry colleagues for these two best-practice summits, designed to bring together sales compensation professionals, industry experts and vendors. It will provide a platform for information sharing and allow you to gather intelligence on sales compensation developments, sharing experiences, challenges and solutions.
£995.00 + VAT per delegate to attend (consultants, suppliers etc).
But if you have responsibility for sales compensation in your organisation, apply for one of our 100 FREE places.
We have 100 free tickets reserved for senior reward, HR, sales operations and finance managers (in-house only), such as:
Head of Reward
Director, Compensation
Director, Sales Compensation
Reward Manager
Sales Incentive Manager
HR Director
Director, Sales Operations
Sales Director
Finance Director
Vice President, Finance
Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this one-day event. Your ticket includes coffees, teas, lunch, attendance at our drinks reception, as well as conference materials. Travel and accommodation are not included.
Download the conference brochure: click here
Alexander Group has helped thousands of clients, including worldwide sales organisations, realise the full benefits of effective sales compensation programmes to attract, retain and reward best-in-class sales talent to grow their businesses profitably. Recognised as the experts in sales compensation, our consultants partner with our clients to assess, align, design and implement robust sales compensation programmes. Alexander Group uncovers the potential of your sales compensation programme by comparing your plans against market practices and our powerful set of industry benchmarks.The result is a compensation programme that motivates sellers while maximizing your investment.
Join Europe’s largest gathering of sales compensation professionals for two days of expert insight, benchmarking and high-value networking in the heart of Brussels. The 2026 Summit has been redesigned for this year and today’s rapidly evolving sales environment, delivering fresh content, practical takeaways and deeper discussion around the challenges shaping modern sales compensation.
Hosted by E-reward in partnership with the Alexander Group, the summit brings together leaders, practitioners and technology providers to share experiences, explore solutions and discover best practice approaches to sales compensation strategy, governance and execution.
From compensation design and incentive effectiveness to technology transformation and operational excellence, the programme is built to help organisations improve sales performance while attracting and retaining top commercial talent.
Join your industry colleagues for this best-practice summits, designed to bring together sales compensation professionals, industry experts and vendors. It will provide a platform for information sharing and allow you to gather intelligence on sales compensation developments, sharing experiences, challenges and solutions.
Day 2 brings together a series of practitioner-led guides to navigating contemporary sales compensation programmes.
Caroline Rocha is Global Sales Compensation Manager at Just Eat Takeaway, the Dutch multinational online food ordering and delivery company. She has worked in global sales incentives and financial strategy for more than 15 years. Caroline reckons the traditional sales incentive model is at a turning point. As we move toward an AI-first culture, the role of incentives must evolve. Her session dives into the dual impact of AI: operational efficiency and the strategic core of plan design.
Gavin Tapper recently founded SICREON, the first independent knowledge platform purpose-built for sales compensation operations. He develops and runs global sales compensation operations that scale — the kind where sellers trust the system, finance trusts the numbers, and leadership trusts the function to adapt when the strategy changes. He spent over a decade at BMC Software doing exactly that — starting with an operation that needed rebuilding and finishing as an AVP advising on how compensation should connect to business strategy.
His session gives delegates a way to measure where their operations actually stand: a quick, live self-assessment that lets every practitioner benchmark their own programme against a defined set of operational areas.
Martin Hudec leads sales compensation and performance strategy at global enterprise software company Allplan. His experience spans global SaaS environments at Bloomreach, relaunching incentive programmes for private equity-backed companies, and redesigning compensation structures for high-velocity sales teams.
Drawing on his direct experience of entering a comp function mid-change – where a GTM shift had outpaced the plan, data sat across multiple systems, and Finance is applying the pressure for results – his session covers the moves that matter most in the first six to 12 months:
Complimentary places are limited at this event.
If you have responsibility for sales compensation in your organisation, apply for one of our 100 FREE places.
Last year's event was FULLY BOOKED.
Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event. Your ticket includes coffees, teas, lunch and attendance at our drinks reception.
Travel and accommodation are not included.
There are 100 free tickets at this event reserved for senior sales compensation, reward, HR, sales operations and finance managers (in-house only):
Don’t miss this one-of-a-kind conference offered to the UK and European sales compensation community. Hear new insights into leading-edge practices for this mission-critical pay programme from the world’s leading expert in sales compensation solutions.
If you are in sales leadership, sales operations, HR or finance, this is the event for you. Network with other leading practitioners, gain insight from our subject matter experts.
We expect a mid/senior audience of 100+ practitioners with responsibility for sales compensation employed by some of the major brands and forward-thinking organisations in Europe.
‘The content was engaging and thought provoking.’
‘I appreciate the chance to connect with peers in the industry and gained valuable insights. It was the first time I've ever spent time with people from other companies that do the same role as me, and to learn the challenges we all face.’
‘The content was very valuable for me as a commission analyst.’
‘It was a really well organised event and look forward to attending future events.’
‘The Alexander Group sessions were excellent!!’
‘Overall I thought it was great. Being able to network and connect with others in the sales compensation world is brilliant and I thank everyone who was involved in putting the days together.’
‘The team facilitating the event did a great job.’
‘I attended last year as well, and I am confident to say that all sessions and interactions have gone from very good to great.’
‘A good mix of masterclasses, networking, and breakouts.’
‘All of the sessions were very well structured and thought out.’
‘That was a great opportunity to meet people in this industry and get very valuable tools for my job.’
‘Excellent event.’
‘Overall a great event!’
‘Thank you for organising such a great event!’
‘Loved it - looking forward to the next one!’
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Rue Gineste 3, 1210 Bruxelles
www.hilton.com/en/hotels/brudtdi-doubletree-brussels-city
Brussels offers a rich blend of history, culture, and modernity. The DoubleTree by Hilton Brussels City is conveniently located near the city centre. Walking to attractions like the Grand Place – the heart of Brussels – takes approximately 20 minutes. Along the way, you will pass lively streets, charming cafés, and beautiful Art Nouveau architecture, immersing yourself in the vibrant atmosphere of the city. This central location makes it ideal for exploring Brussels on foot while staying close to the event.
From the majestic Grand Place to the world-famous Atomium, the city is a hub for international business, culinary excellence, and cultural discovery. With its central location and excellent connectivity, the DoubleTree by Hilton is the perfect choice for our first Sales Compensation Summit in mainland Europe.
The Eurostar terminal at Brussels Midi/Zuid Station is a short journey to the DoubleTree hotel – approximately 20 minutes by taxi or a 15-minute metro ride via line 2 or 6 to Rogier station, which is a five-minute walk from the venue.
Travelling from London and cities across Europe to Brussels Midi/Zuid Station is simple and speedy. For example, go direct from Kings Cross St Pancras to Brussels city centre in just two hours; 2.5 hours from Amsterdam; 1.5 hours from Paris.
Travellers arriving at Brussels Airport can reach the hotel in 25 minutes by taxi or opt for the train to Brussels North station, followed by a short taxi or 10-minute walk.
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Complimentary places are offered on the acceptance of the condition that if you are no longer able to attend, you notify E-reward.co.uk in writing by email (to paul@e-reward.co.uk) no later than 12 noon, 1 OCTOBER 2026. Should you fail to notify us in writing by this date you agree to pay a cancellation ‘hospitality’ charge of £195.00 + VAT to cover the catering charges. Failure to attend the event will be subject to the same terms. Name changes are accepted at any time before the event.
Paying conference delegates who advise E-reward.co.uk of their cancellation in writing via email (to paul@e-reward.co.uk) before 12 noon, 1 OCTOBER 2026 will have their fees refunded – less an administration charge of 25% of the course fees. No refund will be made for cancellations received after that date. Failure to attend the conference will be subject to the same terms.
Substitutions with employees from your organisation are welcome at any time at no extra charge. You must email any substitutions (to paul@e-reward.co.uk) prior to the date of the Event.
Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event, as well as conference materials. Your ticket includes coffees, teas, lunch, plus attendance at our drinks reception.
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