Coming soon!
Complimentary places are limited at this event.
If you have responsibility for sales compensation in your organisation, apply for one of our 150 FREE places.
Last year's event was FULLY BOOKED.
Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event. Your ticket includes coffees, teas, lunch and attendance at our drinks reception.
Travel and accommodation are not included.
There are 150 free tickets at this event reserved for senior sales compensation, reward, HR, sales operations and finance managers (in-house only):
Alexander Group has helped thousands of clients, including worldwide sales organisations, realise the full benefits of effective sales compensation programmes to attract, retain and reward best-in-class sales talent to grow their businesses profitably. Recognised as the experts in sales compensation, our consultants partner with our clients to assess, align, design and implement robust sales compensation programmes. Alexander Group uncovers the potential of your sales compensation programme by comparing your plans against market practices and our powerful set of industry benchmarks.The result is a compensation programme that motivates sellers while maximizing your investment.
Glad you are here! I am David Cichelli and I am pleased to meet you! I am fortunate to work with leading sales organisations designing their sales compensation plans. I am the author of several sales compensation classes and have presented sales compensation content throughout the world. I am the author of the leading book in sales compensation: Compensating the Sales Force (3rd Edition).
But what does this mean for you? You are in good hands. I am here to help you accelerate your sales compensation knowledge. My series of masterclasses on Day 2 will help you understand the latest concepts and leading practices.
‘So fortunate to have had the opportunity to benefit from a masterclass by the sales compensation guru himself David Cichelli.’
‘Found the David Cichelli sessions brilliant. Going back to basics, understanding the terminology, how to have the conversations with stake holders.’
‘So much useful content – and I loved the way David Cichelli presented it to us!’
‘David Cichelli was GOLD.’
Join us for dinner sponsored by Xactly in central London from 6pm. Do let us know if you would like to be invited.
We will hold a full-day programme focussed on ‘sales compensation in action’, starting with registration and breakfast from 8am, and the opening session at 9am. The first day is packed with practical presentations, panel sessions and a choice of hour-long interactive breakouts – all designed to enhance your sales compensation expertise.
From 4.45pm we will be holding our popular drinks party as we always do. Look forward to seeing you there.
After the drinks, there will be a special dinner hosted by Everstage. Do let us know if you would like to be invited.
The evening promises engaging conversation, fine dining, and valuable networking opportunities in a relaxed setting at the end of the first day of the Summit. It’s the perfect opportunity to connect with fellow practitioners in sales performance, incentive compensation, and revenue operations.
Join us for breakfast from 8am. Day 2 offers a deep dive into technology and a focus on key topics that will impact your upcoming 2026 programme.
Our two-day conference and accompanying exhibition has been carefully designed by E-reward to offer sales compensation practitioners help in choosing the best SPM and sales commission solutions available for your organisation.
The event features a series of software demos and a tech panel facilitated by OpenSymmetry.
Alongside the conference presentations, we will be hosting a boutique exhibition. It’s not a vast trade show – we have seven exhibitors showcasing some of the SPM and sales commission solutions in the market.
You will get the opportunity to review some of the leading solutions currently available, and the key aspects of each, including cost indications.
Our aim is to equip you with all the information you need to make the right strategic buying decisions.
Are you ready to put your sales compensation design skills to the test? On Day 2, Alexander Group will be hosting a four-hour interactive workshop where you will step into the shoes of a rewards leader facing a real-world sales comp challenge. Working in groups you will evaluate the business context, identify core design trade-offs and build a targeted comp solution. Each team will present their approach & rationale, followed by group discussion & live feedback.
There are only 25 available slots on the lab. First-come, first-served. Contact E-reward to reserve your place.
A key part of any E-reward event is networking. We hate it to be forced or manufactured – this conference is relaxed, informal and friendly, and features dinner and drinks receptions. It’s the perfect (and pretty rare) environment to meet other sales compensation practitioners – over breakfast, lunch, dinner or evening drinks. People who have chosen the same sales compensation or operations career path as you and share your issues, concerns and experiences. On the flip side, if you just want to come and learn and leave with new ideas and guidance for the future that’s great too.
Don’t miss this one-of-a-kind conference offered to the UK and European sales compensation community. Hear new insights into leading-edge practices for this mission-critical pay programme from the world’s leading expert in sales compensation solutions.
If you are in sales leadership, sales operations, HR or finance, this is the event for you. Network with other leading practitioners, gain insight from our subject matter experts.
We expect a mid/senior audience of 150+ practitioners with responsibility for sales compensation employed by some of the major brands and forward-thinking organisations in the UK and mainland Europe.
Matt is a partner in Alexander Group’s Chicago office and the global head of sales compensation. A frequent speaker and author, Matt is a Forbes Business Development Council contributor whose work explores the strategic impact of compensation on growth. His recent Forbes series introduced the Five Sales Compensation Tenets, a practical framework that aligns philosophy and principles, growth plays and roles, expertise, success measurement, and change management to drive superior outcomes.
Matt is the architect of Alexander Group’s Sales Compensation Certification programme and holds the Certified Sales Compensation Professional (CSCP) credential from WorldatWork.
With 20 years of experience in sales effectiveness, performance management, and technology, he has managed consulting projects for SMBs to Fortune 100 companies. Robert is a recognised as a thought leader in sales performance management (SPM) and has been a featured speaker or panelist on 200+ topics including SPM best practices, emerging trends, changes in the vendor landscape, and customer success stories. As a Senior Partner, his focus is to drive OpenSymmetry’s sales organisation to reach aggressive growth goals through focused sales leadership, strategic partnerships with Gartner-recognised technology leaders, and a commitment to customer success.
Dashon is a Director in Alexander Group’s London office with over a decade of experience advising global organisations on sales compensation and commercial effectiveness. As the leader of Alexander Group’s European practice, Dashon has built an EMEA-focused community of approximately 200 sales compensation leaders and professionals, fostering collaboration and innovation across the region. Dashon specialises in designing performance-driven commercial models for organisations in highly competitive markets.
He has partnered with clients across various industries, including some of the world’s largest companies, to drive impactful solutions. Recognised for excellence, Dashon recently received Consulting Magazine’s award for outstanding client service. His expertise spans sales compensation design, commercial strategy and large-scale organisational transformation.
David Cichelli is a revenue growth consultant. David helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation.
He is author of McGraw Hill’s Compensating the Sales Force and Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. David holds an undergraduate degree from Pennsylvania State University and a graduate degree from Michigan State University.
Connect with him on LinkedIn: www.linkedin.com/in/david-cichelli-1030a823/
Theodore ‘Ted’ Grossman is a partner in Alexander Group’s San Francisco office. He co-manages the firm’s technology and channel sales practices. Additionally, he is responsible for business development, management of key accounts and major consulting engagements. Ted has extensive experience in the areas of business strategy, business process re-engineering and organisational structure and design with a functional speciality in sales force and channel effectiveness.
Ted’s industry background is extensive within the software, telecommunications and high-tech manufacturing industries.
Eva is a manager at Alexander Group’s London office. Through her time at AGI, Eva has been working on global go-to-market and sales effectiveness projects. As a manager, she is responsible for shaping the solution and leading cross-functional resources to deliver high-quality and on-time client engagements. She is also responsible for managing client relationships, ensuring achievement of measurable outcomes while strengthening long-term partnerships.
Parker is a Director in Alexander Group’s London office. As a director, Parker plays a pivotal part in driving the firm’s European growth strategy across the technology, business services, and private equity sectors. Parker is responsible for cultivating new client relationships, leading world-class consulting engagements, and expanding existing accounts through strategic add-on initiatives.
Parker las led projects across a wide range of go-to-market topics, including opportunity modelling, segmentation, process development, headcount sizing, deployment, compensation design, and post-acquisition integration. In addition, Parker brings experience in both commercial due diligence and portfolio company support, helping investors and operators unlock value across the deal lifecycle.
Tim is a Principal in Alexander Group’s New York office. As a co-leader of the firm’s industrial manufacturing and distribution practice, Tim is at the forefront of helping global industrial companies navigate the shift toward digital-first commercial models, service-led growth, and complex go-to-market transformations. With a deep understanding of the unique challenges facing the industrial sector, including supply chain volatility and the continued evolution of the ‘smart’ factory, Tim specialises in leading large-scale commercial transformations and integration engagements. He leverages his experience as a sales engineer and GTM consultant (both 10+ years) to align sales, marketing, and service organisations, ensuring that growth strategies are not just conceptual but operationally sound.
Edward led teams implementing compensation systems for nearly a decade across multiple SPM/ICM technologies before turning his focus to overall customer success in EMEA as the Account Manager. Through his experience across different industries, Edward helps existing accounts ensure they continue to receive maximum value from their SPM/ICM technology investment. Edward’s knowledge across multiple SPM/ICM platforms helps new clients wisely select their SPM/ICM technology, define roll-out plans, and plan post go-live operations. Edward is personally interested in improving sales compensation through understanding when, how and why incentives should be used, and how their effectiveness can be measured.
Elizabeth Watson is a principal in Alexander Group’s Chicago office. Elizabeth co-leads the Healthcare practice, with a focus on Alexander Group’s expanding international presence and Marketing practice. She researches how technology impacts the way organizations interact with customers and enable team members. Recently, Elizabeth was involved with a full marketing and sales transformation for a leading Med Device company where she led go-to-customer strategy optimization and change management efforts. She also has experience leading sales organization assessments, job role design, and compensation assessment and design.
As you can imagine, hosting a large two-day conference in central London with lots of lovely food and a drinks reception and completely free attendance for 100+ guests costs a huge amount of money. This is where our sponsors come in. They have generously funded the cost of the entire event. That means we can offer 100 free places for delegates. Without their investment, the charge for a two-day conference would exceed £1,000 per delegate.
So please do chat to the sponsors during the breaks, attend the vendors’ sessions and panels and visit their stands. All of our sponsors work within the sales compensation field too so we hope you enjoy their specific sessions.
Thanks again to all of our sponsors, without whom this event could not happen each year!
Xactly provides the only AI-powered platform that combines revenue intelligence and sales performance management so organisations can unlock their full revenue potential. Backed by two decades of pay and performance data, Xactly’s Intelligent Revenue Platform is designed for finance, revenue, compensation, and sales leaders who want to drive quality, sustainable revenue. To learn more about Xactly and the latest issues and trends in revenue intelligence, visit us at XactlyCorp.com, follow our blog, and connect with us on LinkedIn.
Tel: +1 866 469 2285
Email: www.xactlycorp.com/request-demo
Web: www.xactlycorp.com
Everstage is an AI-native, enterprise-grade sales compensation and commission tracking platform designed to automate Incentive Compensation Management (ICM), reduce errors, and increase revenue team transparency. It offers real-time dashboards, no-code rule builders, and modelling capabilities, with a 4.9/5 rating from 2,000+ reviews on G2 and Gartner. Everstage is trusted by enterprises worldwide, including Gray TV, Diligent, Synthesia, Trimble, Genius Sports and Personio to align incentives with business goals. Featured in Gartner's Market Guide and Forrester's Wave™ Report on Sales Performance Management.
See Everstage in action: www.everstage.com/book-a-demoTel: +1(760) 903 5739
Email: events@everstage.com
Web: www.everstage.com
CaptivateIQ empowers revenue, finance, and compensation teams to excel in an era defined by market volatility and constant change. Traditional ‘set it and forget it’ approaches to sales planning and incentives fall short – teams are left reacting to shifting targets, outdated spreadsheets, and rigid legacy tools. Built by experts who have been in your shoes, CaptivateIQ puts planning, quota, territory, headcount, and incentive management in sync within a single, AI-powered workspace. The result: real-time agility, error reduction, and total flexibility to plan, adapt, and execute at scale.
Trusted by over 800 organisations across 15 industries, CaptivateIQ drives measurable results – 47% faster commission cycles, plans rolled out six times faster, and 10% higher seller attainment. Recognised by industry leaders like Forrester, Gartner, and G2, our platform delivers operational efficiency, proven cost savings, and true revenue resilience even as markets shift. Discover how CaptivateIQ helps you unify teams and outperform uncertainty at captivateiq.com.
Email: rhythm.sethi@captivateiq.com
Web: www.captivateiq.com
OpenSymmetry is an independent global consulting firm specialising in planning, implementing, and optimising leading sales performance management technology solutions. OpenSymmetry partners with clients driving operational efficiency in support of sales strategy. OpenSymmetry has completed projects for more than 2,500 companies around the world ranging in size, scope, and complexity across multiple industries. OpenSymmetry is headquartered in Austin, Texas, with offices in the United Kingdom and India.
Tel: +44 (0)7443 594708
Email: edward.moss@opensymmetry.com
Web: www.opensymmetry.com
QuotaPath is a sales compensation management platform that automates commissions while helping revenue leaders design incentive plans that drive the right business outcomes. It connects CRM deal data to commission calculations, giving revenue operations and finance teams accurate payouts, transparent earnings visibility, and faster comp plan management. As companies scale, QuotaPath helps leaders move beyond outdated processes to align compensation with company goals, so the behaviours they pay for actually produce the results they want.
Tel: + 1 919 386 9677 (Deja Hughes)
Email: welcome@quotapath.com
Web: www.quotapath.com
SAP is a global leader in AI‑powered enterprise software, helping businesses perform at their best. SAP Sales Performance Management is an AI‑enabled suite designed to maximise sales effectiveness by driving profitable behaviours that increase revenue and fuel growth. Available worldwide, it helps organisations accelerate outcomes through smarter sales planning, automated sales management, and impactful incentive compensation – turning strategy into agility, performance, and revenue.
Tel: +1-800-872-1727
Email: www.sap.com/spm/request_a_demo
Web: www.sap.com/products/hcm/sales-performance-management.html
Vulki by Akeron is a Gartner-recognised sales performance management platform, trusted by leading companies such as Avon, Decathlon, Juventus, Costa Crociere, Intesa Sanpaolo, and many more. With Vulki SPM, you can boost efficiency and performance across your organisation, driving profitable growth through greater transparency, engagement, and control.
The solution for sales and non-sales incentive compensation is available with a mobile app and a manager dashboard for real-time feedback and simulations. The platform seamlessly integrates with your existing CRM, ERP and HCM technologies. Akeron partners with Microsoft to leverage their technologies for cloud services and AI applications.
Tel: +39 0583 15284
Email: marketingakeron@akeron.com
Web: www.akeron.com
City of London
7 Crosswall, London EC3N 2LB
www.cavendishvenues.co.uk/venues/1-america-square
THE SPACE
One America Square brings together the contemporary and the uniquely historic in a bright, innovative event spaces. The historic Roman London Wall runs through the venue providing a memorable backdrop to your experience.
Aldgate
Circle & Metropolitan Lines: 4-minute walk.
Leave Aldgate Tube, cross the road, turn right towards the ‘Walkie Talkie’ building. Take the first left on Minories, cross the road at the level crossing. Continue down the street, when you reach the traffic light crossing, cross the road and turn right down Crosswall, you will then see One America Square.
Tower Hill
District, Circle & DLR: 3-minute walk.
Leave Tower Hill Tube, walk up the steps, turn right away from the river and the Tower of London. Continue along Cooper’s Row towards the railway bridge. Immediately after the bridge turn right onto Crosswall and One America Square is on your right.
To plan your journey by car visit The AA’s Route Planner and enter the postcode: EC3N 2LB. Please note that this events venue is within the Congestion Charge Zone and Ultra Low Emission Zone.
There is no parking at the One America Square. The nearest car park is Tower Hill Car Parkwhich is inside the Congestion Charge Zone. Information on the nearest public car parks is available at NCP Parking.
The Sales Compensation Summit 2026: London (Event) is offered to attendees at no cost or at heavily discounted rates because it is Sponsored by outside parties who have generously funded the speaker fees and the cost of the conference venue and catering so that we can offer free places for 150 delegates.
The outside Sponsor will receive a list of those who registered to attend the Event (name, job title, organisation, postal address, email and phone number). You may therefore receive periodic emails and postal correspondence from these reputable companies.
By submitting your registration to attend the Event you agree to be bound by these terms to the exclusion of all other terms. If you do not agree to be bound by these terms E-reward.co.uk Ltd will be unable to accept your registration.
Please read these terms and conditions carefully as they contain important information.
These terms and conditions apply between the person, firm, company or other entity specified on your booking form and E-reward.co.uk Ltd (company number: 4281768). Registered in England and Wales. Registered office 33 Denby Lane, Heaton Chapel, Stockport SK4 2RA, United Kingdom for delegate registrations for E-reward Conferences specified on your booking form (‘Event’).
You understand that by registering to attend the Event, you consent that your Personal Data as disclosed when registering will be shared with conference Sponsors.
You understand that conference Sponsors will use the Personal Data for marketing purposes in relation to the conference the attendees are registered.
You consent to the transfer to and further use and processing by the Sponsor of your Personal Data in compliance with all applicable Personal Data and privacy laws and regulations.
You consent to this Personal Data being used to contact you about their products or services and understand that this partner or sponsor may transfer this data outside of the UK for these purposes and you consent to such transfer of your data.
By registering to attend you confirm that you agree to our terms and conditions applicable to your visit at our Event and acknowledge we will share Personal Data which you provide to us with selected third parties who fund this event.
You also understand and agree that your Personal Data may be held and used by the organiser of this event, and any third-party hosting provider acting on its behalf, in order to stage the event and to analyse visitor experience with a view to improving the event experience for participants.
Complimentary places are offered on the acceptance of the condition that if you are no longer able to attend, you notify E-reward.co.uk in writing by email (to paul@e-reward.co.uk) no later than 12 noon, 11 MAY 2026. Should you fail to notify us in writing by this date you agree to pay a cancellation ‘hospitality’ charge of £195.00 + VAT to cover the catering charges. Failure to attend the event will be subject to the same terms. Name changes are accepted at any time before the event.
Paying conference delegates who advise E-reward.co.uk of their cancellation in writing via email (to paul@e-reward.co.uk) before 12 noon, 11 MAY 2026 will have their fees refunded – less an administration charge of 25% of the course fees. No refund will be made for cancellations received after that date. Failure to attend the conference will be subject to the same terms.
Substitutions with employees from your organisation are welcome at any time at no extra charge. You must email any substitutions (to paul@e-reward.co.uk) prior to the date of the Event.
Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event, as well as conference materials. Your ticket includes coffees, teas, lunch, plus attendance at our drinks reception.
The Event programme is correct at the time of going to press. E-reward.co.uk Ltd reserves the right to change the format, speakers, venue location and programme or any other aspect of the Event at any time and for any reason, whether or not due to a Force Majeure event, in each case without liability.
‘Force Majeure Event’ means any event arising that is beyond the reasonable control of E-reward.co.uk Ltd including (without limitation) speaker or participant cancellation or withdrawal, supplier or contractor failure, venue damage or cancellation, health scares, industrial dispute, governmental regulations or action, military action, fire, flood, disaster, civil riot, acts of terrorism or war.
E-reward.co.uk Ltd reserves the right to change the date or cancel an Event at any time and for any reason without notice. Where circumstances force E-reward.co.uk to cancel an Event, E-reward.co.uk Ltd shall offer you the option of attending any rearranged Event that E-reward.co.uk Ltd chooses to organise.
If you do not wish to accept this offer, then you will (as your sole remedy) be entitled, at your discretion, to receive either a credit note or a refund in respect of your fees received by E-reward.co.uk Ltd for that particular Event.
However, where the Event is postponed for reasons due to a Force Majeure event, any of your fees received by E-reward. co.uk Ltd shall be applied to any rearranged or rescheduled Event and all these Terms and Conditions shall apply to any such transferred booking.
To the fullest extent permitted by the applicable law, E-reward.co.uk Ltd shall not be liable to you for any loss, delay, damage or other liability incurred resulting from or arising in connection with the cancellation or date change of the Event howsoever arising or any venue change.
For the avoidance of doubt, you acknowledge and agree that should the Event date be changed or cancelled, E-reward.co.uk Ltd is not liable for any travel or accommodation costs you may have incurred.
To the fullest extent permitted by the applicable law, E-reward.co.uk Ltd excludes:
If E-reward.co.uk Ltd is liable to you for any reason, its total liability to you in relation to the Events (whether under these terms or conditions or otherwise) is limited to the amount of your fees received by E-reward. co.uk Ltd.
Views expressed by the Event speakers are their own. All advice provided at this Event is for general guidance only. Any Event delegates relying on information or advice given in the Event of such training do so at their own risk.
E-reward.co.uk reserves the right to amend these terms and conditions from time to time. However, you will be subject to the terms and conditions in force at the time you submit your registration.
Last updated 9 November2025.
