Market Pricing and Competitive Pay Analysis
Qualification Information

Design market-aligned pay structures and compensation packages

Dates: 23-24 June 2026; 30 November-1 December 2026.
Location: Your PC via Zoom, live-streamed.
Duration: 2 days, 9am-1.30pm (Time zone UK).
Format: Virtual classroom course.
Download brochure: Click here [coming soon].

INTRODUCTION

In today’s data-driven rewards landscape, methods for market pricing are rapidly evolving. Meanwhile, employees and job candidates now have easier access to pay data, raising questions and concerns about fairness and trust in pay rates. Reliable competitive market rates have never been more essential for pay structures, merit increases, promotions, and incentive programmes.

In this course, you will learn the foundations of pricing skills and learn how to incorporate new sources of pay data in your job benchmarking approach.

You will gain the skills to improve the accuracy of your organisation’s pay structures, positioning you to build credibility with management and employees, help your organisation reduce turnover and increase engagement and ensure higher acceptance rates for job offers.

FORMAT

  • Delivered by an experienced instructor.
  • Live-streamed course (Zoom) with a small number of participants in a virtual classroom style.
  • This is an interactive programme so that you will be able to consider the issues discussed in the context of your organisation and your experience.
  • Slides, discussion and very short exercises will be used.

WHAT YOU WILL LEARN

  • How to analyse external competitive market compensation data and use it to determine prevailing rates in your relevant labour market and aligned with your organisation’s compensation philosophy.
  • Sourcing market data, assessing its integrity, and which options are most appropriate for your organisation and workforce.
  • How to interpret market data and apply estimating techniques like aging, blending, adding a premium, weighting, modelling and regression analysis.
  • Key steps to price a single job and to design a market-based pay structure plus how to effectively communicate your market pricing methodologies to your organisation.

WHO SHOULD ATTEND

  • This course is ideal for professionals in HR, total rewards, compensation or global rewards.
  • It is especially useful to those responsible for compensation benchmarking and developing compensation programmes and those overseeing initiatives in total rewards, remuneration, compensation and benefits.
  • People leaders seeking a deeper understanding of market pricing will also find this course beneficial.

ENTRY CRITERIA

We recommend taking Market Pricing and Competitive Pay Analysis as the fifth course toward your CCP and GRP certification.

To get the most out of this course, you will need to have working knowledge of the WorldatWork total rewards model, compensation fundamentals of a total rewards strategy, labour regulations, base pay systems and variable pay programmes.

LENGTH OF STUDY

You should plan to spend approximately nine hours in a virtual class and six hours on self-guided work. Prework may be required in preparation for the first day of class.


BUSOLA  FARINMADE
BUSOLA FARINMADE
Director Total Rewards EMEA, Equinix

Busola is a HR/reward leader supporting organisations through critical moments such as HR transformation, M&As and IPOs across multiple jurisdictions. She has both internal company experience and many years of solid consulting experience with KPMG which gives her unique skills as an advisor, researcher, thought leader, designer and implementer of HR and reward programmes.

She is the Total Rewards Director with Equinix where she partners with business leaders to embed fair and competitive reward practices on compensation, benefits, wellbeing and recognition. Her areas of expertise are in reward strategy design, equity-based and cash-based incentive design, executive compensation and benefits. In her role, she has been actively involved in using technology to scale the strategy, design, deployment and administration of benefits across multiple countries and complex jurisdictions, to improve employee experience and engagement.

Busola is a thought leader having written business articles and facilitated sessions on total rewards. She is passionate about the experience of people at work and mentoring the next generation of HR leaders.

Your PC via Zoom, live streamed.

Final course admin details and a Zoom invite will be emailed to delegates at least three weeks before the event.

We will email you instructions detailing how to download your PDF course book (and schedule your exam) from the WorldatWork learner dashboard.

Online exams must be taken within 120 days of receipt of final admin details email.

Virtual classroom 23/06/2025 - 24/06/2025
Virtual classroom 23/06/2026 - 24/06/2026
Virtual classroom 30/11/2026 - 01/12/2026

Please read our terms and conditions carefully as they contain important information.

  • Delegates who advise E-reward.co.uk Ltd of their cancellation in writing via email (to paul@e-reward.co.uk) 30 calendar days before the start of the course will have their fees refunded – less an administration charge of 20% of the course fees.
  • No refunds will be made for cancellations received less than 30 calendar days before the start of the course.
  • Failure to attend the course will be subject to the same terms.
  • We are unable to accept any transfer requests received less than 30 calendar days before the start of the course and no refunds will be made.