TOTAL REWARD STATEMENTS
Grrrreat reward communication for Kellogg’s
Breakfast cereal producer Kellogg’s has launched its first-ever personalised total reward statements for its 2,000-strong workforce in the UK across multiple sites.
Produced by employee communication consultancy Caburn Hope, the statements feature some of Kellogg’s best-loved characters to grab employees’ attention and shout about the benefits they receive. The statements are designed to be “bright, bold and jargon-free” and spell out the reward offering for employees at a glance.
%ADVERT%
Dave Lowe, compensation and benefits business partner at Kellogg’s, comments: “Now, more than ever, we want our people to know they matter to us so we made a conscious decision to ‘sell’ our reward offering a lot more proactively than we’ve done in the past.”
The launch was one of the first communication projects to be completed under the company’s new brand guidelines. Representing a new initiative in reward communication at Kellogg’s, the statements replace standard benefit and pension letters for much greater impact to boost employee motivation and retention.
As Lowe explains: “Our trademark characters and fun features such as our ‘CornFlex’ section are backed up with a serious agenda. The statements are a new way of talking about reward for us – they do more than communicate the facts and figures relating to an employee’s pay and benefits; they embed our company culture, inspire employees and demonstrate that we value them enough to put serious consideration into communicating their reward.”
A final word
“Workplace communication must never feel like hard work to read. Employees actually want to be engaged, it’s a basic human desire and good communication strikes an immediate chord. Kellogg’s new total reward statements do this straight away by keeping the content personalised and deeply relevant, and presenting it in a highly engaging way, whilst supporting the brand.” - Chris Hopkins, managing director at Caburn Hope.
Want to know more?
Caburn Hope is the “leading consultancy in its industry solely specialising in employee communication - vision and strategy, on-boarding, reward, recognition, performance management, learning and development and change communication”. For more information, visit www.caburnhope.co.uk.
To find out more about the Kellogg’s project go to www.caburnhope.co.uk/employeecommunications/ourworkclients.php?id=12.