FLEXIBLE BENEFITS
CPM UK launches flex
CPM UK, a field marketing consultancy and provider of outsourced telephone customer contact solutions, is launching flexible benefits to 800 head office staff.
Previous internal surveys showed an overwhelming 80% of employees wanted more benefits choice. CPM’s flex scheme has been implemented with Vebnet technology, benefits design and communication support services.
%ADVERT%
The HR team has been moving towards flex after adopting a total reward strategy two years ago.
The flex launch achieved a 62% participation rate across central service divisions.
Part of business strategy
Branded internally as “Flex2Fit”, flexible benefits is now seen by management as a fundamental component of CPM’s business strategy to retain and recruit talented people in the UK through offering a benefits system which supports their individual needs.
Chris Castle, HR operations manager of CPM UK, explains: “CPM is the number one field marketing company in Europe, far ahead of our competitors in both sales and gross profit. But they can close in on us. We know that many of our clients offer flexible benefits to their employees and for CPM it’s now become a part of our strategy to achieve our goals and stay ahead in retaining our immense pool of talented people.”
He adds: “Yet when it came to convincing our financial director, it was the numbers that talked. With 80% of employees asking for more benefit choice, we had a concrete business case for the board. But we needed to deliver flex at a reasonable cost. Key to this was finding out that pension conversion to salary sacrifice would result in savings in national insurance funding the scheme.”
Employee demographics
CPM says it has a “dynamic, young-thinking and highly diverse workforce”. Staff work in two separate contact centres plus operations, accounting, technology and management, so “this too was a driver for flex,” says Castle. “When you look at the employee demographic profile, we have people in all stages and of all ages, so we needed to provide benefits to suit individual lifestyles. Employees want a modern benefits package that they can adapt individually.”
Want to know more?
Vebnet specialises in the development, deployment and support of internet-based technology for flexible benefits and total reward statements. To find out more visit www.vebnet.com.