Canada Life launches health and lifestyle app

A new wellbeing app and web site using LifeWorks as the provider has been launched by Canada Life and is available to all the insurer’s individual protection customers. The app offers customers extras such as discounts for household necessities, eating out and cinema tickets and is part of a drive to support customers, regardless of whether they make a claim on their policy or not.

Jon Ford, Director of Individual Protection at Canada Life, comments:

‘When we relaunched our individual protection products in August 2015 we planned to bring much-needed innovation to the marketplace. Providing inclusive extras which our customers can use on a regular basis without being a claimant is a catalyst to increasing engagement. The launch of this app continues our technology drive and gives people access to benefits and support at their fingertips.'