A third of employers questioned for research by Aon Employee Benefits say they plan to use augmented reality in benefits communication in future. Only 13% of organisations responded that technology such as virtual reality will not be used in their benefits communication or employee engagement activities.
Jerry Edmondson, Strategic Communications and Engagement Proposition Leader at Aon Employee Benefits, said:
‘Typically, the employee benefits world has lagged several years behind the marketing world in adopting new engagement technology. However, as employee expectations and technology evolves, we’re seeing artificial intelligence chatbots answering HR queries, personalised motion graphics on pension statements, user-generated content promoting flexible benefits platforms and augmented reality apps supporting total reward statements.’